CLIENT

EMsana | Phytodor

DATE

2019

DISCIPLINE

Corporate Design
Package Design
Illustration

FONTS IN USE

Silk Serif
TT Norms

EMsana
by Phytodor

EMsana is a cosmetic brand from Switzerland. It stands for a variety of health and wellness products enriched with effective microorganisms.

The task was to create a more elegant and modern design in order to compete with other companies in the field of cosmetics, and to elevate the brand as a whole.

I created a new contemporary logo based on a delicate serif font while reinterpreting the original flower form. The latter was also used in the creation of a diverse spectrum of patterns for the packaging.

The result was a bright and playful, flowery package design ready to compete with others.

too good for the bin

They almost made it – and then they didn’t