EMsana | Phytodor
FONTS IN USE
EMsana is a cosmetic brand from Switzerland. It stands for a variety of health and wellness products enriched with effective microorganisms.
The task was to create a more elegant and modern design in order to compete with other companies in the field of cosmetics, and to elevate the brand as a whole.
I created a new contemporary logo based on a delicate serif font while reinterpreting the original flower form. The latter was also used in the creation of a diverse spectrum of patterns for the packaging.
The result was a bright and playful, flowery package design ready to compete with others.
too good for the bin
They almost made it – and then they didn’t