Knollmühle GmbH is an Upper Austrian flour production company situated at the river Gusen. It’s a family owned business with a multigenerational tradition in its field.
The aim for this project was to offer a new perspective on something one interacts with on a daily basis – in this case flour – and portray it in a sophisticated manner.
To begin, I worked with the company’s original logo and strived to create a more contemporary design with fresher colors. I also developed a new corporate identity model that enhances the close relationship between the company and its consumers, and which positions the product in a refined and elegant context.
To do this, I designed a completely updated stationary, a new website and packaging, as well as an image video.