Clear shapes, carefully chosen accent colors and sources of light, as well as natural materials – Plain elegance for a modern workplace. That’s what constitutes the new office building in the heart of Hamburg. It is centrally located between the ruins of St. Nicholas’ Church and the Hopfenmarkt.
Its name derives from the medieval fort constructed in the 11th century only 200 m away from the legendary Hammaburg (Hamburgs namesake) at the present-day Domplatz. It was a tremendous structure of 160 m in diameter surrounded by a 22 m-strong wall, that was meant to protect against floods from the Elbe and Alster rivers.
Though the Neue Burg itself has long since disappeared, its name has stuck through the ages. Indeed, NB1 continues in the mercantile tradition of Hamburg, being built in a historically significant location and affording ample space to carry out tomorrow’s ideas.
I designed the main marketing materials – including the maps covering a thousand years of city development, from the historic Hammaburg to the Hamburg we now know. The version below was my favorite proposal for the book.