ORF Public Value
Since its foundation, the ORF is part of Austria as a broadcaster of the society. This is more than a promise. It is reflected in their program: 24 hours of public service information and entertainment on TV, radio and online, in all nine Austrian states. Public Value is a concrete quality, a measurable service, a mission for Austria.
Five quality dimensions and eighteen performance categories keep record of ORF’s media performance, value and benefits for the audience. The dimensions and categories derive from the ORF-Act, ORF-regulations, ORF-guidelines as well as current demanded requirements from the society and media enhancement. They are: Individual value, social value, national value, international value, and corporate value.
Under the concept of Unfolding Quality, I was part of the team at Rosebud to design and edit the posters for each of these five categories, the booklets, cover and animations.
too good for the bin
They almost made it – and then they didn’t