Tourism Poster Exhibition
The first tourists arrived in central Switzerland 200 years ago. A festival to mark this anniversary showed off the best tourism posters that promoted the landmarks and must-see places in the region.
The poster festival Weltformat (world format) exhibits the work of various Swiss artists who created the posters and could be seen at the Swiss Museum of Transport in Lucerne.
In co-operation with the Lucerne University of Applied Sciences and Arts, the Swiss Museum of Transport has brought together 36 posters – two of mine – which creatively represent the spirit of the time, but still manage to embrace tradition while reflecting on the famous Rigi, the landmark mountain of central Switzerland.